The Wet Look
One of the key hairstyle trends to come out of the AW15 shows, the 1990s-inspired wet look is fast establishing itself as one of the most up to the minute ways to wear your hair.
“Rife on the catwalks at LCM AW16 were casual, rather than sleek, wet hair looks. We’re gradually moving on from severe takes to tousled wet finish looks,” says Brady. Think rain-slicked rather than soaked.
To style, Brady advises rubbing some water-based pomade into damp hair, and instead of a comb, use your fingers to shape the hair for a soft finish. Pay particular attention to the evenness of your approach; getting too heavy-handed with pomade in one section of your hair can lead to a look that’s off-kilter.